Data mining becomes a strategic tool that raises the level of competition in the changing world of business. Effective decision making depends on the speed with which it identifies and analyzes important information.

The existence of innovative methodologies to develop the process of identification and analysis must necessarily improve the competitive advantage on the other hand has had a recent inclusion in business, due to the enormous concern of firms in learning beyond the data they handle.

Application areas: Marketing, Sales, Human Resources, Finance and Health.
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